NikeTown

Creating the largest NikeTown in the world.

Our design and management skills spanned all aspects of the project.

By taking a fresh look at London’s architecture we came up with a radical mix of references for NikeTown, from a red brick football building to a futuristic glass golf pavilion.

For the centrepiece, our design team worked with full-scale mock-ups to create a unique ‘town crier’ messaging device that appears to float in NikeTown square, regularly erupting with sound and light.

Brief

  • work with Nike design teams to create the world’s largest NikeTown at Oxford Circus, London
  • devise three levels of retail space on the theme of a town square
  • create a mix of contrasting model buildings that draw on London’s architectural heritage

Results

  • a global flagship store: the biggest NikeTown in the world
  • our messaging device is a new attraction not seen in other NikeTowns
  • carefully researched architectural themes make this a London attraction in its own right
    awards: Retail Property Award 2001, National Lighting Design Award 2000, FX interior Design Award (Finalist) 2000

Facts

Location: London, UK
Client: Nike
Construction cost: £10.5m
Completed: 1999
Awards: 3

Integrated services

interior design, environmental engineering, structural engineering, acoustics, lighting

Links to images