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BMW Showroom

Facts

Location Client Completion
Toronto, Canada BMW Canada Inc. 2004

Project details

Billboard, showroom, service facility and office - the BMW Toronto flagship showroom blurs the line between its functions, creating a striking landmark building on the skyline of the heavily- travelled Don Valley Parkway. An adaptive reuse of a 1950s office building, BMW Toronto demonstrates how an older urban artifact can successfully be reinvigorated and reintegrated as a beacon of contemporary design, thought and consumer appetites.

Integrated services

architecture